I know, it can be very forward-thinking.
But look what's going on with podcasts and newsletters. Who would ever have thought that it would be possible to monetize his blog With subscriptions?
A very nice example of this is the newsletter «21 million» which decorates the news of cryptocurrency. For 6.90€ per month, you will receive weekly market analyses and more directly in your mailbox.
Nice for cryptonauts who like to save time and like to be aware of the news of the sector.
On the podcast side, it will soon be possible to offer a subscription to its listeners on Spotify and Apple Podcast platforms. And given the evolution of this sector, I have no doubt that some will be able to generate a very good recurring income.
Some are already able to generate revenue thanks to the Patreon site in particular.
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What about blogging in all this?
Therefore, one may legitimately wonder whether blogging could follow the same path.
And in fact, some have already started offering this kind of subscription. The idea?
Offer a paid subscription to his blog, to have access to exclusive articles free of all advertisements and product placements. So exit all influences.
Two bloggers also jumped in: Garance Doré and Eleonore Bridge.
Personally I find the idea superb. This can help bloggers sustain their activity if their content finds a reader audience ready to participate in this adventure.
Anyway, I wish them success and look forward to seeing if this format could become commonplace in the future.
What are the advantages and disadvantages of offering a paid subscription to his blog?
I think one of the undeniable advantages of this type of monetization is of course the the sustainability of his blogger activity. However, I sincerely believe that this is not done for everyone.
Indeed, if everyone can offer a paid subscription to their blog, I think not all audiences and themes will respond in the same way.
I think it is important to talk with this one before making such a decision. Such changes are getting ready!
Its disadvantage, if this is one for you, is that it could very easily impute you from a part of your PV (pages view). This would result in a significant decrease in traffic on your site. Ranch of glory? You tell me.
I understand the media isn't getting out too bad right now.?
Anyway, I think you're wise enough to make an informed decision. If you are so serious about establishing this type of monetization on your blog, you probably already have some experience.
How to offer a paid subscription to his blog?
There are several tools to offer a subscription to your audience. Here are the main ones on WordPress:
- MemberPress
- WooCommerce Membership
If these two tools will allow you to create member spaces and allow the display of certain pages to your community, I am not a fan of these systems. I find them very heavy and they often take a lot of time for optimal configuration.
In fact, since the blog subscription market is not developed, I think it will be more a waste of time than anything else. Unless you benefit from a real invested community, in which case anything is possible.
What I really recommend, however, and what I think is most relevant in most cases, is the integration of what is called a paywall.
To make it simple, a certain amount of the article is displayed, 10, 15, 20%. The rest is « blocked » for anyone who does not have a valid subscription. Here is an example:
What WordPress plugins use to create a paywall on its articles?
There are no masses. However, I still found two that look interesting:
- MemberPress (more global member space creation)
- Leaky Paywall (plugin dedicated to creating paywall, the one I will probably prefer)
I won't be able to recommend you one or the other, for the time I haven't tested any. I relied on their features and community feedback on them.
I will probably make a dedicated article on the subject when I really tried to install one on one of my blogs.
The article that gave me the desire to write this little article: JDN
4 answers
AAAAAh ! Cet article tombe au piiire moment pour moi, là où un très grand nombre de plateformes web d’informations (journaux et magazine) passent à l’abonnement payant, ce qui symboliquement, philosophiquement et politiquement m’énerve au plus haut point !
Je suis d’accord qu’actuellement, aucun site (infos, photo, etc) n’est réellement gratuit. Nous payons tous ces contenus avec nos données personnelles et soyons honnêtes, ceux qui n’en n’ont pas conscience se mettent de grosses œillères.
Au final, je suis satisfaite de toutes les propositions de type : acceptez les cookies/publicités ciblées ou payez un abonnement pour accéder au contenu ; ou le principe de contenus bonus payants. Mais cela doit dépendre énormément du type de contenu. Un article sur l’actualité politique, expliquant une loi en vote, ou même listant les formations post-bac dans tel domaine ne devrait en aucun cas n’être disponible qu’en cas de paiement. Tout le monde n’a pas la possibilité de payer avec de l’argent pour accéder à l’information impactant sa vie…
Je vois ce que tu veux dire. Mais pourquoi est-ce cela t’énerve au plus haut point que des journaux et magazines essaient de trouver des alternatives pour se rémunérer ?
Je suis d’accord sur le fait que ça devrait dépendre du contenu. Mais ça, c’est aux blogueurs et éditeurs d’en juger.
L’idée avec cet abonnement en blogging est surtout de proposer du contenu exclusif aux abonnés, sans pour autant rendre TOUT le contenu des blogs payant. Et en ce sens, je trouve l’idée formidable. Et ce, que ce soit pour le blogueur ET pour le lecteur.
Pour reprendre l’exemple des journaux, les principales actualités (ce qui couvre déjà pas mal de sujets) restent libres d’accès. Seules les actualités un peu plus spécifiques requièrent généralement contribution, ce que je trouve parfaitement approprié.
« Tout le monde n’a pas la possibilité de payer avec de l’argent pour accéder à l’information impactant sa vie… » Effectivement. Et c’est pour ça que le « tout gratuit » ne cessera, amha, jamais d’exister.
Encore faut-il avoir une audience fidèle et importante en nombre non ?
Cela va de soi ^^