Who is this article addressed to?
To all those who wish to embark seriously on the adventure of blogging and who hope to be able to release something (money, notoriety, ...).
That's it, you think the time has finally come to launch a blog ?
I can only rejoice at this excellent news.
That said, are you Really. ready to create a successful blog?
Let me doubt that.
It can be easy to think that just a good idea and start publishing to attract people. And at the same time, why not have money.
Bullshit total. You need a plan.
In reality, only 10% of bloggers manage to generate revenue through their blog. 9 out of 10 people fail and abandon their blog within 6 months of their creation. Do you realize? It's huge.
The question I would like to ask you following this observation is as follows:
Will you be one of those who abandon their blog 6 months after it was posted, or the 10% that really succeeds?
Actually, there's only one way to find out.
But if you think you are in the second category, then I invite you to continue reading this article.
I intend to reveal to you the primordial rules to be respected and the mistakes not to be made in order to succeed your blogging project.
Let's start with the 2 worst mistakes They'll fuck up your blogger dreams.
Contents
Error number 1: Not clear from the beginning
It's a beginner's mistake. Many went through this in their early days, despite repeated warnings from recognized bloggers.
And yet, it's a bad address that's listening. Both time and money.
So that it is not ambiguous, be clear about the content you plan to share on your blog. But also on your goals.
It's crucial to really invest as a successful blogger. Define clearly in your head and why not on paper, your « why, for whom, how ». It's the essential starting point who will determine whether or not your blog will have the potential to penetrate.
What are you going to talk about on your blog? Who are you targeting? What problems will you solve?
You got the idea. I invite you to do the same exercise.
We must at all costs create a « framework » and to have the time to build and build a community. This will greatly help you to build your authority in your field.
Nothing will then prevent you from developing on other lands more or less close to your initial theme.
This is also what large companies do. Google was first and foremost a search engine. Until diversified to offer productivity tools such as Google Docs, Sheets, etc. Apple did the same by starting with the marketing of smartphone, up to music players and finally, VR headsets.
Publish without preparation and without real objective
If you just start, maybe you've already posted articles on your blog.
Otherwise, good for you, you probably saved a lot of time and energy.
But if you do, let me ask you... Do your publications have specific and achievable objectives?
I'll make it clearer.
Does your articles target a keyword on Google or PinterestFor example?
Does your article aspire to become the reference on the subject?
Where is this one more article on the web, which no one will remember in two days?
If you want to achieve results, it is imperative to set targets ahead and to provide the means to do so. At the risk of losing a lot of time and never seeing the desired success come if necessary.
For example, this Article :
My starting goal was not just to write one more article about «how to launch a blog« .
But write one of the best articles on the subject and which will position itself on keywords precise. This will result in Bringing the World on this site and why not lconvert to customer later.
I therefore analysed the competition and noted their strengths and weaknesses, in order to create content more relevant than their own.
Each of your articles should ideally have similar goals.
There are a lot of goals you could aim at. Here is a list:
- To react, for example, by launching a debate.
- Position yourself on strategic keywords according to your activity.
- Generate leads, or sell a product.
- Create trust and credit, highlighting your expertise, with case studies for example.
These objectives can be targeted simultaneously, or separately according to your tickets.
Are you going to achieve all your goals all the time? Probably not. But we must persevere and not let go.
This is the key to success and what differentiates the blogger from the professional blogger on Sunday.
Error number 2: Staying in his corner
I know. It's hard to promote your blog at first. To get closer to other bloggers.
We don't know how to do it. We feel like we're gonna ruin the world. And besides, we feel like we don't deserve it. Then we continue to publish articles that no one will ever read until success falls on us. By magic.
And yet it is crucial for the success of your blog.
We must be proactive in promoting our articles. Here are 3 effective methods:
- Linking to your new articles on your old publications.
- Sharing on social networks (Twitter is very powerful).
- Marketing influence. That's pretty powerful. The technique consists of mentioning experts in your article and tagging them on social networks. They will then be tempted to share your article with their audience. The fallout is sometimes quite crazy. I lived myself.
- Publish invited articles.
- Create your own community. Whether it's a Facebook group or a Discord, it doesn't matter. You have to surround yourself with a community.
Go straight, don't be afraid. It's normal to get windy, see storms in some cases. That's the process.
– Word of someone who took wind.
Join a Blogger Community
Whether you are launched or not, joining our community will only bring you benefits.
You will be able to receive advice, objective advice and create relationships.
Just what you need if you start.
Persevere and soon it will be you who will be tagged as an expert.
Now that these two errors have entered into your mind, and that there is no longer any chance for you to make them, let's go to the advice that it will be crucial for you to apply to carding.
Capital advice number 1: Write excellent Titles of articles
See them as the front door of your items.
Nobody clicks on a title that doesn't make you want. Needless to think it'll be different with you.
How to write good titles?
It takes three points.
- Your title must be clear, and do not exceed 65 characters. Overall, titles that perform best include between 6 and 13 words.
- It must clearly announce the benefits that your readers will get to read your article. For example: « How to launch a blog successfully? », « 7 key steps to generating revenue through your blog », « What is the best current Blogging platform? ».
- Do not hesitate to create well putaclic titles. It's the base. Be careful, however, not to lie about the content offered.
Capital Council number 2: Be regular
If your goal is to build something concrete thanks to your blog, you'll have to arm yourself with patience and keep it regular.
One does not become a blogger overnight, simply publishing an article or two from time to time.
Launch a successful blog needs to approach this as a marathon and not as a sprint.
Plan its content
There is a method that all serious bloggers use for the regularity of their publications. It's planning.
In concrete terms, it is about planning on the medium/long term all the topics that you will discuss on your blog. And stick to it.
Personally, I always try to publish once a week minimum.
Capital Council Number 3: Read it again
This may seem annoyance, and it does.
But it is not uncommon to read articles full of mistakes.
You don't have to be a monster in French to blog. But making the effort to read a minimum is to show respect for your readership.
Nobody likes to read tea towels full of mistakes, with sentences that don't mean anything.
Conclusion
To finish this article, let us summarize together the essential points to get your blog started.
As for the mistakes that should not be made:
- Don't set a framework to his blog, talk about « all » and « Nothing » At the same time.
- Stay in his corner, out of fear and shyness.
Tips to learn and apply on his blog:
- Titles are one of the most important elements. Don't neglect them. Make sure that they are clear and announce the benefits that you can derive from your items.
- Plan its content and stick to it. Blogging is a marathon. You have to have a long-term vision.
- Although no one is immune from typing mistakes, do your utmost to eradicate them.
These, in my opinion, are the main starting points for starting a successful blog.
Sources:
- Frequency of publications and performance
- 13 interesting Blogging statistics
- 95% of bloggers leave their blog after 6 months
And what advice would you give someone who would like to start blogging?
6 responses
Merci pour ces conseils Adrien !
Si je devais en choisir un autre : n’aie pas peur de te former. Il n’y a pas de honte à ne pas tout savoir dès le début ?
Totalement d’accord ?
Il y a beaucoup de conseils qui vont me servir ^^’
Tant mieux, c’est là pour ça ?
Merci de ces excellents conseils! Me voilà rassurée, je ne fais pas parti de ceux qui abandonne au bout de 6 mois! Vais-je faire parti des 10% qui réussisse? Telle est la question! Je vais essayer de mettre en pratique tes conseils!
C’est tout ce que je te souhaite en tout cas !