You started your blog!
And if not, find my article: The complete guide to creating your blog
Now you're on the web adventure and plan to grow your community, leadership and perhaps even your portfolio.
But there's a little unexpected coming up with the picture.
This moment or in front of white pages, hands placed on the keyboard, you wonder what to write on the page about your blog.
But how to make an effective presentation?
Contrary to what it seems, this is not a step that should be neglected.
If there is a page that readers visit first, it is this page.
So to do traffic and loyalty to visitors, it's out of the question to fuck the page about your blog!
In this article you will find all the necessary tips to realize the content of a good page about!
Contents
What is the usefulness of a page? « about » ?
According to an American study of British clients, 22% of readers of a blog engage on the website within an hour of their first visit.
Purchase of products, mentions « I love » on certain articles, sharing, subscription to the newsletter, the commitments take different forms.
A detail that may seem trivial is worth noting: all these readers go through the page « about » at least once before signing up.
What can we conclude from that?
Well the answer is known by every company and by all marketing professionals: to create commitment, you have to create a bond of trust.
Indeed, the commitments made on the web are based on the customer's confidence.
In the same way that you are reluctant to buy products that are unknown to you, readers and potential customers engage more easily if you reveal yourself to them.
That is why among all the pages of a blog, the page about is ideal to introduce itself and start creating a relationship of trust between web entrepreneurs and readers/clients.
Tip #1: Talk about the mission of your blog
What is the mission of your blog?
How is your blog made to be THE blog that will help?
The content of a good page about it should summarize in a few words the problem you propose to address.
Visitors and customers need to know where they are, especially in the vast world of the web.
This article should interest you: Why create a blog?
Council #2: Presenting its competences
Now that you've talked about your mission on the page about your blog, you need to show your expertise in the field.
Indeed, when a pipe jumps in our house, our first reflex is to call a plumber.
In the same way, when you look for a cooking recipe, you'll find a professional blog that guarantees quality content.
In short: readers should know that you have the skills to help them.
In order to do so, speak first of all of these three points:
- Your experience
- Your journey
- Your achievements
On your about page, first highlight your experience. If you've had several lives, just talk about your experience about the topic of your blog.
And, failing that, experiences that have brought you where you are today.
If you have a university or professional career, for example, in business, do not hesitate to stress it.
Finally, if you have achieved some goals, always related to the theme of your blog, share them! It can be numbers, projects completed or third party articles about you.
The goal is to make visitors, readers and future clients understand that you are the person they need.
Needless to write several paragraphs for each item, speaking briefly is largely sufficient.
Tip #3: Sharing History
You have certainly already heard of the « storytelling » or « history.»
This concept, which belonged to the theatre, has recently enjoyed a tremendous popularity in marketing, especially in business and political communication.
The goal of storytelling is to use a narrative speech to reinforce public consent. In other words, it's a bit like telling a story that contains a touching message.
A good story is a story where readers recognize themselves in the story.
So, try in your page about making customers recognize themselves in your story.
Here are 3 tips to write a good storytelling for blog:
- Speak on your page about difficulties you have met in your journey (always around the theme of your blog.)
- Talk about your journey, which made you engage in blogging, why you became an entrepreneur, why you left your old business or why you chose to open a shop, etc., etc.
- Talk about your feelings, be they negative or positive: from your first victory in the professional world to what you hated in your previous journey, find the sensitive rope that will touch the visitors !
Council #4: Unveiling part of his identity
Generally, trust becomes easier when we know the identity of the person in front of us.
That's why writing your relevant page with a line or two of presentation containing your name and training may be an advantage.
In marketing, being mysterious can be cool, clear and transparent, it's better!
Council 5: Getting closer to readers
Highlighting its proximity to readers is an important thing to loyalty.
It is a technique known in business and marketing. On the web, especially because of distance, knowing being close to visitors is fundamental.
To do this, make sure that your relevant page allows visitors and readers to contact you.
On the about page, it often goes through a link that redirects to a page «contact». This sends several messages:
- That you are available for customers
- That you are listening
- That you want to be close to your visitors
Tip 6: Know how to be original
The ultimate advice for your page about is originality.
Yes, making a presentation of his blog, presenting his values, mission and history are concepts that are indispensable and that are furious in marketing.
However...what do they serve on a page about if the page in question is not even read in full?
It would be a shame if readers stopped reading after 2 or 3 sentences.
To keep them in breath, you must be original and the writing is all you need!
Indeed, the French language is full of riches. We find there beautiful expressions, figures of style, figures of speech, metaphors; the possibilities it offers can fill entire pages and pages.
Don't hesitate to repeat your imagination and put your personality on!
In the case of a personal project, how can you describe yourself on a blog?
Presenting oneself is always a perilous exercise.
Writing a presentation on a personal project includes revealing a certain part of its identity on the web.
However, the basics of a good page about a personal website are no different from a professional website or an e-commerce site.
The flagship councils remain the same: describe its values, mission and history.
However, these advices are added to what I call « the 3 presentations » :
- Present yourself
- Present your motivations
- Present your call to action
This article may interest you: Create a blog for its freelance activitythe best way to attract customers.
Present yourself
In case of a page « about » a personal blog, you can allow yourself to get out of the theme of your blog or site.
Talk about yourself, your personality, and what's affecting you.
Explain your journey and what you like in your current work on the blog.
Again, you have to do a storytelling.
Tell your story in such a way that readers identify it.
Present your motivations
Why this project? Remember that the reader cannot read in your thoughts or between the lines of your blog pages. Share with them the path you have had! Page « about » is made for that.
Talk about your click, about the event that prompted you to start this blog.
Did you have enough of your old life?
Or did you experience anything in particular that triggered your commitment?
Are you tired of the business world?
Why did the web work attract you?
In short, everyone has a little staller side. The page about your blog can then drink the thirst for information from your readers!
Present your call to action
Finally, a relevant page may also contain a call for change.
It is even advisable to have one in order to stand out and distinguish our blog from other competitors of the web.
The call to action for a blog is defined by a customer response.
Explain your or your solution(s) to a given problem. Then talk about your editorial line by presenting the next steps in the action or the impact you want to give to your blog.
Visitors and customers must feel included and involved in order to be able to engage, whether through a contribution or through the purchase of products.
Conclusion
You will understand, a page about is a condensation of the person you are and the values you defend!
It is therefore an essential page to have a successful blog.
To conclude, here are the tips in this article to write a page about:
- Page « about » a blog or website is a prime marketing page to create commitment and loyalty to readers.
- Content of pages « about » contains something to touch visitors.
- To do this you need to focus on a few points: talking about values, the mission of the blog and ensuring that the reader can identify with your story.
- Always try to put yourself in the place of the reader likely to read your blog.
- Always thinking about marketing is not just considering its visitors as customers, but as people with whom to maintain a relationship of trust.
To go further: 10 tips for write an article that is
