Look, I'm not gonna lie to you. Getting results with a blog is difficult.
It's all the more so if we go blind. Defining the type of his blog is, in my opinion, one of the fundamentals.
You might think, in the end, it's not that important. It is, moreover, a fairly little covered subject in the middle.
But let me say this: it is this definition that will allow you to walk enlightened in this long adventure of blogging.
Because, how exactly do we know what to do, what to say, with what tone, to whom, if we do not know ourselves what our blog is supposed to embody?
It is a subject and, you will see, an exercise on which I would like it to work in this article. When reading this post, it's not impossible for you to watch your blog project. a different eye.
Why? For you will have found itidentity of this one.
And it changes everything.
Contents
The 6 types of blogs that really work
I noticed 6 types of blogs. At least these are the ones we see the most. But above all, the most successful.
The ones that make you feel.
For each of these types of blogs, I also tell you about the kind of content you want to broadcast on. With this, it's hard to get wrong.
Passionate blog (or personal blog)
This type of blog is quite widespread. Less today, certainly, but still as effective. Blogs of this nature have the advantage of having very invested readers.
Ideal for selling its products or service. You'd be surprised at business opportunities, no matter what the subject. But this is not the subject of this article (rdv on this link: how to monetize your blog).
In the vast majority of cases, these blogs deal with a particular field: dev, electronics, science, sport... Everything is ready.
If you have skills to monetize, creating a blog like this is an undeniable asset, condition to publish excellent content.
PS: Yes, I decided to put these two types of blogs in the same box. They meet so much today. I own it myself.
What kind of content to publish on a passionate blog?
I am personally certain blogs of this type. And the articles that make me stick to my screen are:
- articles of opinion
- advice and practical tests
- Case studies
Articles in which the author makes a full commitment.
Corporate blog
All companies have one today. All those who rely on natural SEO and social networks to attract their customers anyway. That's a package, actually.
If you work in the middle of the B2B, it is very likely that you would visit several of them a week. You know what I'm talking about.
This type of blog is designed to attract new potential customers. Therefore, we need to adapt and develop strategies accordingly.
I'm not going to meddle, but it's really important to understand that we don't address niche enthusiasts in the same way as agency managers, CEOs and company.
Where tutling was tolerated in the first case, it is much less in the second.
What kind of content to publish on a corporate blog?
What I like to read on a corporate blog are these types of articles:
- Case study of their products, with the results that can be expected
- Tutorials (if the product obviously lends itself!)
- Content that can be inspiration to develop our business
Perfection is achieved when the articles of the company blog literally give us the desire to release the CB, so the product put forward seems to be the solution to our problems.
Error not to be made: don't just make articles appear foolishly « because it is necessary to publish, at least for the SEO ». You see too many. These tickets do not bring anything to anyone and they also spoil Google's rawl resources (since of course they will never arrive on the front page). Would you read that kind of article yourself?
The question is answered quickly... isn't it?
Literary blog
That's pretty simple. This is the type of blog that readers find themselves on. Everyone will discuss their favorite readings, give their opinion, how we would have liked such a story to end...
It is a niche blog and few really live from this full-time activity.
What kind of content to publish on a literary blog?
On this type of blog, we will find this kind of content:
- Literary Chronicles
- Opinions on a given book
- Top Books by Subject
- Reading Tips
Journalist blog
That's a big piece. To my knowledge, I don't know any masses. At least in France.
In the United States, it's a lot more.
I also noticed that there is a good proportion of journalists « banned » state authorities in the batch of journalistic blogs. And they are right: no censorship, no fixed editorial line.
They are free to publish what sings them. The whistleblowers are delighted. At least if they choose to opt for an autonomous WordPress rather than a platform like Mediapart For example.
What kind of content is published on a journalistic blog?
- Surveys on X subject
- Revelations
- Field tests, in order to forge a real opinion of a societal subject
Blog « Personal journal » or lifestyle
The lifestyle blog revolves around the life of its blogger. In other words, the blogger shares his way of life.
His outings, his culture, his hobbies... There's really no limit. This is the personal blog par excellence, on which we can publish without really stress, because we're here to kick.
It simply reflects the life of the blog owner.
What kind of content to publish on a blog « Personal journal » ?
- His fetish places in the city he lives in
- Restaurant recommendations
- Inspirations of Outfits
- Well-being
- Interior decoration...
You understand, this kind of blog can deal with almost everything and anything. So, post blog posts that you like!
Affiliate blog (or MFA)
It's a little different, but I had to include it in this blog post.
The affiliate blog has only one single objective: recommend products in order to touch any Committees on sales.
It is not intended for everyone, because for it to work, it is necessary to have a rather specific strategy. But know that it is possible: some bloggers earn their living only by recommending products to their visitors.
What kind of content to publish on an affiliate blog (also called MFA for Made for Affiliate)?
- Tests and opinions on products, tools or services
- Comparative guides
Often not much more.
Which type of blog to choose?
You saw, there are a lot of different types of blogs. All you have to do is determine which one is best for you!
But to make it simple, I would say that if you want to attract business, it is best to rely on a blog from one of these genres: Passionate blog (or personnel), corporate blog or affiliate blog (niche blog).
To make your voice heard and change the world: the journalistic blog and Passionate blog.
To simply share what you sing, without taking the lead: the blog lifestyle.
