You're a blogger and you wish increase traffic And the natural sEO of your blog?
You're in the right place!
Have you ever heard of the guest blogging ?
This technique improves your site's natural SEO in a reliable, simple and efficient way.
Guest blogging is still little exploited in hexagon while it is very popular in America.
In this article, I propose a comprehensive guide to attract maximum traffic thanks to this unstoppable method.
Contents
Guest blogging: what is it?
Before we discover the three steps needed to exploit the full potential of guest blogging, let's start from the starting point to move forward.
The foundations are important!
Definition
Also called « guest post » or « invited article » In French, guest blogging simply consists of writing an article that will then be published on another site. In general, the publication site addresses topics similar to those of the author's site.
Guest blogging presents itself as a powerful webmarketing tool which allows content to be disseminated through a third-party platform, with the aim of reaching a new audience.
Assets
The advantages of this technique for your blog are many, but I have three essential assets:
Work the SEO of your site
In the SEO universe, netlinking is always said to be the secret to success. And that's where guest blogging comes into play. Its main interest is to integrate an external link (backlink) which redirects Internet users to your site. This advantage is twofold, as it not only allows generate more trafficbut also increase your authority in the eyes of search engines.
Share your expertise
A guest article is the perfect opportunity to share your expertise on your favourite topic. You thus strengthen your credibility in the eyes of new readers while strengthening your brand image.
Reaching a new audience
Finally, guest blogging can be compared to a marketing advertisement broadcast directly to people interested in your topic. This offers the possibility to reach a wider audience in order to make your site known on the market.
Now that we've made the point, let's get back to the heart of the matter! Here are the three steps to practice guest blogging as it should and propel your blog into pole position.
1# Find sites to contact
The first step is to find the sites on which to publish your guest articles. The web is a vast universe, and finding the right platforms is not a rest.
Yet, there are formidablely effective techniques to find them:
Partners
It is the easiest and fastest way to find quality websites to get in touch with. Start by contacting your partners directly about this. Whatever your field, you certainly work with other companies, bloggers or companies.
I can assure you that you will have a high conversion rate, because your partners are usually easy to convince, for three reasons:
- They know you.
- They're in the same business as you.
- They appreciate the quality of your work.
The competitors
Some will say that this is not fair, but that is how the market works.
If your competitors use guest blogging, why not you? And I will even go further: why not take advantage of some of their contacts to do so?
To find out where your competitors publish their guest articles, you can use tools like SEMRush, RanXplorer and Ahrefs. These tools offer several features, including identifying all your competitors' backlinks. You can even sort them by filtering only articles published in the category « blog », for example.
Search engines (Google)
Google is an open-air database and many bloggers forget. The majority of guest blogging blogs usually indicate somewhere on the web.
You can use some keywords to identify them:
- Guest article + topic of your site
- Contribute to blog + topic of your site
- Guest post + theme of your site
Social networks
Finally, the social networks provide a lot of opportunities for guest blogging. Some bloggers put ads that it is easy to find by searching by keywords directly on the social network, a bit like on Google.
On Facebook, you can even find groups dedicated to guest blogging. Some of them are generalists while others specialize in a specific topic.
How to find happiness quickly!
Don't you know what type of blog to publish your articles on? Answer here: What types of blogs are really successful ?
2# Prioritize sites
If you followed the previous step, you must have a list of more than a hundred possible contacts. It is now time to sort in order to keep only the contacts that seem relevant.
I advise you to use a Excel file with the following five columns:
- Site (or insert the contacts in question)
- Dofollow
- Thematic
- Authority
- Quality
The last four columns will allow you to prioritize the websites to contact.
And this is why:
1. Select only dofollow links
The idea here is to indicate whether the links inserted in the guest articles of each site are in dofollow or nofollow. This is an essential element because it significantly impacts your SEO, and therefore, your Natural SEO.
Higher, I explained that a backlink allows to attract traffic to your site, but also to improve your ranking on Google. For this, it is essential that he be in dofollow!
Dofollow In essence, Google is a robot, a gigantic algorithm that analyzes all published content over and over again. Thus, he will review your guest article and if he finds a dofollow link, he will automatically follow it and assign more authority to your blog. In essence, his reflection will be as follows: « If a link on site A redirects to site B, this means that site B is interesting, so you need to improve its SEO! »
Nofollow : apparently, nofollow links look like classic backlinks. However, when Google's algorithm falls on it, it will simply not follow them and will continue to analyze other content. Thus, the SEO value is almost zero and the link will not help improve the SEO and authority of your site.
Note : you can mark a simple « yes » or « No » on the cells of the column « dofollow » from your Excel file.
2. Prioritize thematic proximity
All your backlinks, at least the vast majority, must be relevant. No reader likes to follow a link and find himself in another world, on a site that had nothing to do with what he was looking for.
Note : indicates the theme of each site in the column in question and chooses as a priority for those whose theme is similar to that of your blog.
3. Study the authority of sites
Now you have to analyze the authority of the websites. This metric is taken into account by Google to identify and highlight sites « strong ». The higher the authority of a site, the greater its ability to attract traffic.
Having a backlink on a site with high authority improves the value of the link and de facto improves your PageRank.
To calculate the authority of a blog, you need to add several elements. Some SEO tools facilitate us all by giving each site a score representative of its authority. Ahrefs displays for example a DR (Domain rating) equivalent to Authority score.
Note : indicates the score of each site on the Excel file and selects the highest.
4. Analyze the quality of published articles
Search engines focus on good quality content.
Readers love well written articles.
Then you will have understood, prefer sites that publish only quality guest articles!
The content must be relevant and qualitative.
3# Contact the selected sites
And finally, the last step in a successful guest blogging strategy is to contact the websites you have selected carefully.
The way you're gonna contact them, especially if they're not partners, will impact their final answer.
A good approach optimizes the conversion rate !
If prioritised websites have a contact form, follow the instructions. On the contrary, if there is none, do not hesitate to go directly through box mailby LinkedInor via message on another network Social.
Prepare your trade speech
Before you contact the selected sites, you have to work on your approach. No recipient likes to receive a generic, redundant and not personalized message. Even less in the context of guest blogging, or the recipient goes « risk » publish on his blog and have his audience read the content of a third person.
Whether by email or private mail:
- Start your approach with a « Hello [first name of recipient] » ;
- Integrate a link that leads to your latest publications to prove your expertise and your credibility ;
- Clearly explain how and why you send him this message;
- Gives 2-3 ideas for guest articles.
Send and harvest the fruit of your work!
Once the sites are contacted, you should have answers and suggestions for guest post. Now you have to write them! Do quality work on each content.
Keep in mind that your guest blogging content must be:
- Relevant;
- High added value;
- With a good call to action to click on the backlink.
Don't forget that your content is equal to marketing advertising. Put all the odds on your side!
Do you have any doubts about how to write very good articles, who will seduce any blogger? Discover the exact method here: How to write blog articles really qualitative.
Conclusion
In conclusion, adopting a guest blogging strategy makes it possible to optimize its natural referencing on search engines. Publishing invited content on a website in its domain is a simple and effective way to reach a new audience and improve its traffic.
Key points include:
- Guest articles, also called « guest post » are powerful marketing tools
- They have the advantage of effectively improving the SEO a blog!
- It is possible to find the sites or publish these invited articles by contacting its partners or searching on Facebook and Google, as well as by poking in the contacts of its competitors
- The host must be selected according to several criteria including the authority of its site
- To simplify the selection of blogs to contact, it is possible to help with tools like Ahrefs or SEMrush
- Backlinks must all be in dofollow so that Google take them into account
- Websites should be contacted with a quality message, i.e. eye-catching and clear
- The author must realize a content of post qualitative guest
Finally, small personal advice: it is essential to putting a heart to work, especially for his blog !
Now, as a blogger, you have all the keys in hand to maximize the traffic on your blog and make it become a reference in your field!
