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Make your blog known with the best strategies
Posting articles that nobody reads does not serve much. It's time to bring readers to your blog. There are many ways to do this. As usual, I will only present you with the most effective.
In this article, I'm going to tell you about the main traffic acquisition strategies for your blog, and in particular those that work best (which I myself tested to increase!).
Be careful! We're gonna have to get out of your cave...
Indeed! You will see that some of the traffic generation techniques that I present to you in this article requires dexchange with others. For this reason, it will be necessary to get out of his cave... I know, it's not easy at first!
This article is an introduction to what my manual on the subject will offer.
Generating traffic on its blog through SEO: the acquisition channel par excellence
The Natural SEO is probably the best way to generate traffic for his blog.
Its traffic is targeted, qualified, and above all: free. In any case in theory (yy come back below).
The thing is, it takes some basics to hope for even a few results.
To position yourself on the first page of Google's search results, you will need to master these three pillars of the SEO :
- Technique (a well-architected site, fast and pleasant to navigate)
- Content (of quality, really useful to the internet user, responding to his research intention)
- Popularity (other sites need to talk about yours)
By combining these three ingredients, you will have an explosive result. But before: Find out how to choose your keywordsbut also how follow the evolution of your blog's keywords.
Now that you know that, I have to be honest with you.
Natural SEO is not available to all. To get traffic through search engines, you will need to develop a number of skills. And these skills were often acquired over a long time.
In other words, do not expect to receive your first visitors quickly with this method. In addition, since the most important indicator for Google is the acquisition of external links (other sites linking to your site), you will often have to pay for those links.
Indeed, publishers of websites and bloggers are increasingly educated on the subject, and are fully aware of the value of their links.
| Benefits | Disadvantages |
|---|---|
| Trafficking « free » and very skilled, you won't have any trouble converting them | Requires a lot of patience |
| Trade fairly perennial once your blog is established | Can be expensive in content and backlink acquisition (external links) |
Advertising, for fast and targeted traffic
Advertising is an excellent way to get qualified traffic quickly. However, we will see that this should be preferred only in some cases.
In concrete terms, this involves posting ads Sponsored on different platforms, such as Facebook, Instagram, Twitter, Google or Pinterest.
The positive point is that you start generating traffic quickly, a few hours see a few minutes after setting up your campaign.
The negative point is that when you stop this advertising campaign, you will no longer have any visitors from this channel. Back to square one, then.
In my view, this acquisition channel should be given priority when seeks to make his newsletter grow or sell products, not just to promote your blog. That's how I always worked with online advertising.
Indeed, as it is paid traffic, it is important to think ROI (rentability of investments in French).
To make it simple, it would be unwise to send readers to your blog articles if you have nothing to offer them. They will simply read your article, and then leave, without having done any action on your blog.
That would be a waste!
| Benefits | Disadvantages |
|---|---|
| Quality traffic | Paid traffic |
| Rapid traffic | Requires skills to conduct effective advertising campaigns |
| Lets you test new ideas quickly | Once the campaign is cut off, more traffic |
Social networks, for traffic « rapid » and free (if you follow my method)
Method of « spread », take up his article in different forms (thread, podcast, newsletter...)
Social networks are great tools to create a network, but also to generate traffic. In this section, I will introduce my two favorite tactics to bring people to your blog quickly and relatively easily.
These techniques work on Facebook, Twitter and Instagram. These are at least the social networks on which I have applied these methods and for which I have achieved satisfactory results.
In order for you to realize the power of these methods, Here is a screenshot of the time, from my JetPack dashboard from my personal blog. These were the only methods used to arrive at these figures (the first more than the second).

To be honest, I had not abused these methods. I could have gone much further, been more regular and shared more. All to say you could easily get 2 to 3 times more visitors on your blog being focused on 100% Only on these strategies.
| Benefits | Disadvantages |
|---|---|
| Quality traffic | Need to exchange on social networks |
| Rapid traffic | |
| Free traffic | |
| Assurance that its content is relevant (yes, read this chapter carefully) |
The PQRA techniqueTM for « Ask Your Question, Answer Your Article »
The strategy I'm going to set out here is very powerful to start not only creating traffic to his blog, but also to make a name in his domain. I've never seen anyone really talk about it. I understand why.
Here is how the plan of this methodology is carried out on the Facebook platform:
- Ask a specific question about different Facebook groups
- Wait at least 24 hours for answers from a maximum of colleagues
- Reply to all the comments, politely and with the aim of going into the reflection
- Publish the article in relation to the question previously asked, either in the initial thread, or create a new publication
This technique has several significant advantages:
- You make sure of the potential « hype » in your article, ensuring that a minimum of people are interested in the subject.
- From my experience, admins almost always allow you to publish your article in this particular case. This will not be seen as self-promotion, but as added value. And it's normal: This is exactly what it is..
- I have already witnessed cases in which the admins then put forward your article. Visibility bonus therefore.
Tested and approved on Facebook and Twitter.
The « Spread » to promote his blog
In French, it gives « dissemination technique ». To be a little clearer, this technique consists of taking his blog article, and broadcasting it on different social networks.
Of course, it's not about sharing the URL of its publication foolishly. No, it's actually about taking over its main information and making full-fledged posts.
Let us take an example: You wrote a great article about your best ways to create your own home vegetable garden. It must now be promoted. The plan to follow is as follows:
- You take back the great ideas and concepts of your article
- You make it a fun thread on Twitter
- A post on Facebook, in the same spirit as your Twitter thread
- A story instagram, why not a post
By obviously not forgetting to include at the end of post or at the beginning of thread the link of your article.
The advantage of doing so is that you bring real value to your audience and/or your future readers. Instead of just sharing only the URL and the title of your article, You really bring material.
Experience, this gives more results than just sharing of URL, especially when you are still unknown to your theme.
Articles invited to reach an already established hearing
Guest articles are old as the world. Well, maybe not, but at least as much as blogging.
The Guest articles or «guest blogging» is to publish an article on the blog of another blogger whose theme is close to his.
The concept is simple, phenomenal fallout. Frankly, I barely abuse.
Depending on the blogs on which you will publish, not only will you get a backlink (an external link, very positive for your Google SEO), but you will also receive visibility at a receptive audience.
It's really a winning deal:
- Host Blogger receives a quality article, which will please his audience and which will probably bring him additional traffic via search engines in addition to further expand his blog
- Guest blogger gets published on a famous blog, gets qualified traffic and starts to make a name in the middle
You provide quality content to the blogger in question, and in exchange, you get traffic and a relevant and ultra-thematized backlink.
You understand, it's a great way to generate traffic for his blog.
| Benefits | Disadvantages |
|---|---|
| Free traffic | Need to write a high quality article (if you can call it a disadvantage) |
| Skilled traffic | Need to go to others and be given a few refusals (this is a mandatory box) |
| You make a name in your area | |
| You get a very interesting and relevant backlink |
My full guide here: Attract a ton of skilled traffic with guest blogging
Don't fall into this trap...
There is a trap that must be avoided. It's stillism.
You know, the one that keeps you from moving forward, going to others, sharing your publications... This immobilism that prevents you from achieving your goals, in short.
90% of casesI think I can say that it is caused by the Imposter syndrome.
This syndrome is well known to entrepreneurs. And it must be fought at all costs if you want to move forward!
How? By regaining confidence in you.
Listen. If you started publishing content on the Internet, it's probably because you thought at some point that you could help someone. I think you're right.
So, to fight him, there are some tricks:
- Comparing ourselves with others, to ensure that our content is at least as much as their content.
- Apply my method for writing good blog posts
- Reduce the pressure that is inflicted, accepting that error is human and that it is perfectly OK that everything is not perfect from the start
Bonus: Display sharing buttons to boost your blog traffic!
We don't necessarily think about it, but displaying sharing buttons can indirectly encourage users to share our publications. Personally, I have already shared publications on social networks with these types of buttons:

It is a feature that I invite you to integrate into your blog to develop its traffic. It's a little extra and it doesn't eat bread.
What traffic generation technique is made for me?
You've seen, there's plenty of ways to generate traffic. I have presented you with the best and most profitable in my opinion. Now let's see together what strategy you should use to generate traffic to your blog.
The promotion of your blog via the social networks set out in this article seems the best solution in this particular case. Before paying for anything, I recommend you take all possible feedback in order to make progress in your writings and proposals for values.
As long as you have nothing to sell, I advise you not to pay for traffic. You won't get any ROI. If you are at a relatively advanced stage with your blog, you can however start investing in your SEO.
On the other hand, if you have a newsletter to promote, then it can be worth advertising.
In this case, no hesitation to have. 70% of the budget in advertising, creating several campaigns to analyze and identify what works best. The remaining 30% to invest in its SEO seems to me to be a good strategy.
The article comes to an end. I sincerely hope that he will have given you some ideas to start generating traffic quickly. I personally tested these methods and I can assure you that they work.
« There's only one left » Like they say.
I take this opportunity to remind you that I have created a complete manual on the subject, which will allow you to generate traffic efficiently using reliable and unknown methods. I have no doubt that it will be of great use to you.
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